Find where your ad budget is working against you.
Velliq turns Google Ads data into clear findings about wasted spend and missed demand, with the evidence you need to decide what happens next.
- Free plan included
- No credit card required
- Changes require approval
Interactive product sample
Illustrative data · No live account connected
High waste from low-intent search terms
Source: Core Services › Generic — 23% of spend went to terms that under-converted versus the campaign's own purchase rate. About $2,100–$2,700 of it matches terms a negative keyword could realistically have blocked.
- Spend
- $13,830
- Flagged spend
- $3,180
- Potentially avoidable
- $2,100–$2,700
Example figures describe historical spend or estimated opportunity, not guaranteed savings or revenue.
What is Velliq?
Velliq is a web application for businesses and agencies that advertise on Google Ads. It reviews your Google Ads account, finds spend that is not producing results and demand you are missing, and explains each finding with the campaign data behind it.
You sign in with Google to create your account. With your permission, Velliq uses the Google Ads API to read the campaigns, keywords, search terms and performance metrics of the account you select. Today Velliq makes no changes to your Google Ads account; a future feature will change it only when you review a specific change and explicitly approve it. We do not sell your data or use it for advertising, and Velliq does not create images or other media. See our privacy policy for details.
From data to decision
The shortest path to a defensible next step
The common path stays simple. Technical detail is available when you need to inspect it, without taking over the default experience.
- Connect
Bring in the account context
Choose the Google Ads account you want to review. Velliq syncs the campaign data and checks it can be trusted before analysis.
- Review
See the finding and its evidence
Start with the conclusion, then inspect the source campaign, supporting signals, and financial calculation.
- Decide
Keep the final call
Turn a finding into a guided task. Supported account changes still require a separate, explicit approval.
Inspect the recommendation. Keep control of the account.
Velliq is designed for decisions that affect real money. The interface keeps provenance, limitations, and approval boundaries close to the recommendation.
See how the analysis worksNumbers come from code
Every figure is computed in code from the account data behind the finding — never by the AI model.
Evidence stays visible
Review the source campaign and supporting signals before treating a recommendation as actionable.
Approval stays separate
Coming soon: changes proposed as exact edits you review and approve. Today Velliq makes no changes to your account.
Google has no read-only permission for the Ads API, so its screen asks for broader access. Today Velliq only reads your data and makes no changes to your account. You can revoke access from your Google Account. Read the privacy policy.
Built for operators
One account. A clearer conversation about spend.
Start with the same evidence, whether you own the budget, manage it, or need an independent review.
I run my own ads
Understand where budget is leaking without translating a wall of PPC metrics first.
Start the reviewI manage client accounts
Turn an account review into a clear, evidence-backed conversation with a client.
Start the reviewI want a second opinion
Compare an agency report with an independent reading of the account's own data.
Start the reviewBest with campaign history and reliable conversion tracking. New accounts may need more data before useful findings are available.
Before you connect
Questions worth asking first
A useful recommendation depends on enough history, trustworthy tracking, and the right interpretation of recent data.
What do I need to get started?
A Google Ads account you can access, campaign history, and reliable conversion tracking. New accounts or sparse data may not provide enough evidence for useful findings.
How soon will I see findings?
After you connect and select an account, Velliq syncs its data for analysis. Timing depends on account size, data availability, and processing. An account with insufficient evidence may have no actionable findings yet.
What if conversion tracking is unreliable?
Treat tracking issues as a prerequisite to spending decisions. Velliq checks tracking first and won't make economic claims on data it can't trust; recent conversions can take time to arrive, so it prefers mature data windows.
Does flagged spend mean guaranteed savings?
No. Flagged amounts are potential poor spend in a stated time window, backed by the rows behind them. Opportunity values are estimates, not promises of future savings or revenue.
Can I explore Velliq before connecting?
Yes. The interactive sample uses clearly labeled illustrative data and cannot access or change a live account.
Your account, made legible
See the finding before you commit to the fix.
Start free, connect Google Ads when you are ready, and keep every account change behind your approval.